When a hard drive sizzles or a smartphone takes a dip in the ocean, it’s the lost photos we mourn. Lives, histories, and potent memories live on in photographs.
Amazon knew their customers used Cloud Drive primarily for photo storage, but the application wasn’t built to support optimal photo storage, viewing, organizing, editing, or sharing.
At the same time, there was a wide market gap. No other competitor offered a product that automates the photo lifecycle for families. The opportunity was clear—and MetaLab has been Amazon’s strategic partner to create the future of photo storage and management.